Creative Brief

What is the project about? The project is about the contamination of Onondaga Lake
Describe what FORM the project will take. The project will be in the form of a mock website about Lights on the Lake, which is currently a holiday light show. Our website would be about a different Lights on the Lake, one that shows the pollution and its effects.
Why do you want to work in the location you have chosen? My group was able to come up with more ideas pertaining to Onondaga Lake rather than Armory Square.
What is the history of the site? It has a long history of industrialization along the shorelines of the lake, which dumped harmful chemicals into the lake and polluted it. In recent decades, people have made it a priority to clean up the lake, and efforts are underway.
Why is this site particularly appropriate for the project? The Lake is polluted, and the website will advertise a mock Lights on the Lake show about pollution.
Is this project an integration or an intervention, and why? Perhaps more of an intervention because the website is a way to acknowledge the pollution still in the lake and that more needs to be done.
Will you get permission to work in the site? I have no idea.
How does the piece disrupt OR fit in with the surroundings? It is outside of the surroundings of the lake, and should not have any effects on its surroundings.
Name at least one artist project that we have looked at this semester that inspired your project and explain why your project is related. The Yes Men's mock website of the WTO is the basic idea of our project. They mocked the WTO, and we are going to mock Lights on the Lake.
What are the goals & objectives of the project? To increase awareness of the pollution in Onondaga Lake and that more needs to be done to restore it to its former glory.
How will you measure success for your project? If people were to visit the site and show an interest in seeing the mock light show, the project is a success.
Profile the target audience. Who are they? What do they care about? What are their expected reactions? The target audience would be people that attend the current Lights on the Lake, and for them to see about the mock one. Most of them would be families with children. They care about their family and doing things together as a family. Upon seeing this, they could hopefully care more about the pollution of the lake and would want to clean it so it can be a place for families to go and enjoy a day outdoors. They might be shocked seeing a light show about pollution, as Lights on the Lake is normally pictures of the holidays.
How do you want your audience to interact with your project? We want the audience to view the website and consider attending, and hopefully become more active in the lake's cleanup process.